Tasneem Shahidullah

As part of my creative copywriting experience, I have produced social media post copy, and a multitude of copy for marketing collateral e.g. press releases, POS displays (flyers, broachers, newsletters), web & email content (EDMs, web banners, blogs), as well as creative briefs and script writing for paid advertising (Google ads, Facebook ads & Youtube ads). Established brands I have executed ‘said’ pieces of copywriting for include companies like Agent Provocateur, Everlast, USA Pro and Sport FX (subsidiary brands of House of Fraser and Sports Direct), Australian Laser & Skin Clinics (Melbourne paramedical franchise with 20+ clinics) and beauty e-commerce store TASNEEM Cosmetics.

SportFX Press Release:

Copywriting for SportFX’s summer quarter product press release, highlighting the brand’s dynamic sweat-proof, high-performance sports suitable makeup range. The press release was featured in beauty magazines Glamour UK, Women’s Health UK and Allure.

USA Pro Press Release:

Press release for USA Pro’s ’Move In Blue’ activewear range. This was the first press release featuring the rebrand for USA Pro. The tone and messaging was to convey the minimalistic design, focus on wellbeing and environmental consciousness of the collection.

Australian Laser & Skin Clinics Treatment Description:

Website descriptions for paramedical skin treatments preformed and available at Australian Laser & Skin Clinics. All content was verified and approved by ALSC registered medical professionals.

Live links to treatment descriptions I have produced copy for:

Carbon Laser Peel: https://www.australianlaser.com.au/skin-treatments/carbon-laser-peel/

Cosmelan Peel: https://www.australianlaser.com.au/skin-treatments/cosmelan/

Thread Lift: https://www.australianlaser.com.au/cosmetic-injectables/thread-lift/

Double Chin Injections: https://www.australianlaser.com.au/cosmetic-injectables/double-chin-injections/

TASNEEM Cosmetics Blog Posts:

Website blogs on various topics discussing beauty, culture, community and identity. All blogs are SEO-optimised.

Live link to blog posts:

https://www.tasneemcosmetics.com/blogs/mood

About SportFX:

SportFX is an activewear and makeup brand that supports and empowers active women of all backgrounds, be it active women that go to the gym, professional sports women or busy working women on the go.

Website: www.sportfx.com

Brief:

Creative direction and curation of product photography. Imagery usage - for digital, social and in store marketing POS across 300 Sports Direct stores in the United Kingdom.

Outcome:

💪🏻 Creative briefs/shot lists

💪🏽 Sourcing stylists, photographers and props

💪🏾 Beautiful engaging content that reflects product/brand/message

💪🏿 High quality imagery

About SportFX:

SportFX is an activewear and active lifestyle makeup brand that supports and empowers active women of all backgrounds, be it active women that go to the gym, professional sports women or busy working women on the go.

Website: www.sportfx.com

Brief:

Creative direction and curation of model beauty photography for SportFX cosmetics. Imagery usage - for digital, social and in store marketing POS across 400 Sports Direct stores in the United Kingdom.

Outcome:

👸🏼 Creative brief/shot list

👸🏽 Sourcing/casting models, photographers, mua’s/hairstylist and location

👸🏾 Beautiful engaging content that reflects product/brand/message

👸🏿 High quality imagery

About USA Pro Women:

USA Pro Women is an activewear brand that supports and empowers active women of all athletic abilities and backgrounds. The brand is designed for women by women.

Website: www.usapro.co.uk

Brief:

Creative direction and curation of the Core Collection photoshoot - for digital, social and in store marketing POS across 300 Sports Direct stores in the United Kingdom.

Outcome:

👊 Creative briefs/shot lists

👊 Sourcing models, photographers, mua/hairstylist

👊 Beautiful engaging content that reflects product/brand/message

👊 High quality imagery

About Game Changing Mascara:

Game Changing Mascara is an innovative 2-IN-1 Mascara developed by SportFX. The product comes doubled ended with a nourishing mango infused waterproof mascara on one end AND a lash protecting Miracle Remover on the other - which dissolves the mascara in seconds.

Website: www.sportfx.com

Brief:

Creative direction and curation of a beauty shoot creating content focused on the Game Changing Mascara. Imagery usage - for digital, social and in store marketing POS across 400 Sports Direct stores in the United Kingdom.

Outcome:

💦 Creative brief/shot list

💦 Sourcing/casting models, photographers, mua/hairstylist

💦 Beautiful & engaging content that reflects product/brand/message

💦 High quality imagery

About USA Pro Women:

USA Pro Women is an activewear brand that supports and empowers active women of all athletic abilities and backgrounds. The brand is designed for women by women.

Website: www.usapro.co.uk

Brief:

Creative direction and curation of an International Women’s Day photo shoot - for digital, social and in store marketing POS across 300 Sports Direct stores in the United Kingdom.

Outcome:

💪 Creative briefs/shot lists

💪 Sourcing models, photographers, mua/hairstylist

💪 Beautiful engaging content that reflects product/brand/message

💪 High quality imagery

About Gabby Allen x SportFX:

SportFX is an activewear and makeup brand that supports and empowers active women of all backgrounds, be it active women that go to the gym, professional sports women or busy working women on the go.

Gabby Allen is a reality star with a fitness focus/background. SportFX did a capsule range with Gabby Allen in 2019-2020. Activewear featured is from the range.

Website: www.sportfx.com

Brief:

Creative direction and curation of Gabby Allen social shoot for SportFX. Imagery usage - for digital, social and in store marketing POS across 400 Sports Direct stores in the United Kingdom.

Outcome:

🏃🏼‍♀️ Creative brief/shot list

🏃🏼‍♀️ Sourcing/casting models, photographers, mua’s/hairstylist and location

🏃🏼‍♀️ Beautiful engaging content that reflects product/brand/message

🏃🏼‍♀️ High quality imagery

About USA Pro Women:

USA Pro Women is an activewear brand that supports and empowers active women of all athletic abilities and backgrounds. The brand is designed for women by women.

Website: www.usapro.co.uk

Brief:

Creative direction and curation of the Move In Blue photoshoot - for digital, social and in store marketing POS across 300 Sports Direct stores in the United Kingdom.

Outcome:

💙 Creative briefs/shot lists

💙 Sourcing models, photographers, mua/hairstylist

💙 Beautiful engaging content that reflects product/brand/message

💙 High quality imagery

About SportFX:

SportFX is an activewear and makeup brand that supports and empowers active women of all backgrounds, be it active women that go to the gym, professional sports women or busy working women on the go.

Website: www.sportfx.com

Brief:

Creative direction and curation of product photography. featuring an activewear set for the SportFX Core collection in 2019 - for digital, social and in store marketing POS across 300 Sports Direct stores in the United Kingdom.

Outcome:

👊🏼 Creative briefs/shot lists

👊🏽 Sourcing stylists, photographers, mua/hairstylist

👊🏾 Beautiful engaging content that reflects product/brand/message

👊🏿 High quality imagery

About USA Pro Women:

USA Pro Women is an activewear brand that supports and empowers active women of all athletic abilities and backgrounds. The brand is designed for Women by Women.

Website: www.usapro.co.uk

Brief:

Creative direction and curation of product flatlays featuring activewear clothing and accessories for USA Pro Women - for digital, social and in store marketing POS across 300 Sports Direct stores in the United Kingdom.

Outcome:

💙 Creative briefs/shot lists

💙 Sourcing stylists, photographers, mua/hairstylist

💙 Beautiful engaging content that reflects product/brand/message

💙 High quality imagery

TASNEEM ILLUSTRATIONS

About TASNEEM:

TASNEEM is a cosmetics brand that offers multi-use makeup focused on celebrating all people, cultures and colours.

Website: tasneemcosmetics.com

Brief:

Create engaging, quirky fun illustrations for social media, web, and email send-outs.

Outcome:

🖌️ Social media infographics

🖌️Competition creatives

🖌️Empowering digital visuals

🖌️Highlighting diversity and multiculturalism

TASNEEM PRESS & PR

About TASNEEM:

TASNEEM is a cosmetics brand that offers multi-use makeup focused on celebrating all people, cultures and colours.

Website: tasneemcosmetics.com

Brief:

Align with major press and PR publications to extend TASNEEM’s media and social profile.

Outcome:

📖 Featured in major beauty and fashion publications

📖Featured in many podcasts discussing societal issues in the space of race, culture, and diversity in beauty and fashion

📖Created engaging and informative content and copywriting for publications

TASNEEM COSMETICS CREW

About TASNEEM:

TASNEEM is a cosmetics brand that offers multi-use makeup focused on celebrating all people, cultures and colours.

Website: tasneemcosmetics.com

Brief:

Foster a community of amazing TASNEEM Cosmetics Crew members who embody the brand ethos. The crew is a mix of creatives in the spaces of makeup, art, culture, and activism.

Outcome:

✨ The crew consists of POC poets, writers, makeup artists, social activists, tv presenters, singers, fashion bloggers, and beauty gurus.

✨Reference of some @tasneemcosmetics crew members in order of pictures: @97.shaz (artist), @aafrrin (mua), @chantayyjayy (tv presenter/writer), @zaddyza1n (creator & activist), @sophiasinot (celebrity mua), @rakayaesime (poet), @urgalsal_ (artist mua), makeupbytammi (mua), @alyxxandra (fashion blogger), @allira.potter (writer), @cecilialaulanne (fashion model).

✨Head to @tasneemcosmetics to view all collaborations.

About Everlast:

Everlast is a fitness brand focused on boxing, mixed martial arts and physical activewear, footwear, and accessories. It is marketed worldwide.

Website: ukstore.everlast.com

Brief:

Creative direction and curation of a boxing shoot featuring Tommy Fury (UK boxing reality star) - for digital, social and in store marketing POS across 300 Sports Direct stores in the United Kingdom.

Outcome:

🥊 Creative brief/shot lists

🥊 Sourcing stylists, photographers, props, mua/hairstylist

🥊 Beautiful engaging content that reflects product/brand/message

🥊 High quality imagery

UX/UI and logo concept design for online florist ‘Blended Blooms.’

About Blended Blooms:
Blended Blooms is an online florist that allows users to create their own flower arrangements and purchase ready made flower arrangements from the comfort of their own home or on the go.

Brief:
Blended Blooms is targeted at women between the ages of 20-45 who are consumers of art, design and social media.

Convenience and aesthetic is the primary focus for the Blended Blooms website and app. 

Outcome:
🌸Easy to use interface.

🌸Balance of classic and contemporary design.

🌸Illustrative logo design.

🌸Optimisation of the users search and purchase history populated in ‘recent orders’ and ‘suggested items’.

🌸Colour palette for Blended Blooms applies monochromatic and analogous colour theory throughout the UI design. Colour composition of earthy purples, pinks and oranges work harmoniously to reflect femininity, nature and etherealism.

Banner design for Australian Laser & Skin Clinics Winter Campaign in 2017.

About Australian Laser & Skin Clinics:
Australian Laser & Skin Clinics offers advanced Skin, Laser & Cosmetic Inject treatments.

Brief:
To create a series of inviting banners (mobile and iPad friendly) that advertised their current winter specials.

Outcome:
💜Corrected colour and edited model images to create a consistent flow within the campaign.

💜Created a cool colour palette to reflect winter.

💜Balanced handwritten typography and the signature Australian Laser & Skin Clinics font.

💜Customised designs for desktop, mobile and ipad.